An internet year is three times as fast as a calendar year – and a month on social media feels like 365 days. What is the optimal strategy to target and involve customers on Facebook, Instagram, Google, YouTube,Pinterest, Xing and LinkedIn? How do you optimize your website or blog for better findability? I believe in Influencer Marketing, SEO and valuable content.
Branding. Reach. Better search engine ranking.
Get the most out of the web to grow your business. In particular, use the immense opportunities of Instragram and YouTube for your company. Show “the nail in the wall” instead of boring details, win real new customers and bind your customer base.
First-Hand Influencer Marketing, SEO & storytelling knowledge
We all remember former trendsetters like Nokia – you certainly do not want to share this fate. That’s why I support you as a coach: You learn to become active yourself.
Get an overview for you and your team through my business coachings and seminars to make the right decisions.
I show you the way for contemporary digital presence and introduce you to tools for a modern strategy and an effective appearance in social media channels and search engines. I connect you to valuable Social Influencers. You gain new customers efficiently, strengthen the loyalty in your target group and make your company fit for the digital future.
Depending on your agenda I provide you and your team either with a general overview of Influencer Marketing, SEO and content creation or care for your project individually,guide you through various strategies for optimal digital results and even, where appropriate, networking with print media.
In short, working with me lets you know what options you have and how to make the most of your opportunities.
My Internet Story
Born in 1971, I learned the emergence of the Word Wide Web and mobile applications from scratch. At a young age, my teams implemented commercial online marketing projects: For Deutsche Telekom, we developed the first browser-based 3D competition game. For Velux International a global ecommerce project for spare parts orders. Online banking and broking applications for the BHW Group and Sparkasse Bremen. And the first auction sweepstakes for premium customers of T-Mobile. My teams realized the first online edition of the German GQ Magazin and hundreds of dialog marketing and sales promotion campaigns for Microsoft D-A-CH.
After selling my business to a listed company, I commercialized one of the smartest AI-based search technologies which later became part of SAP applications for CRM and data hygiene.
Recently, as Managing Director and Group Marketing Manager, I headed the fortunes of Europe’s leading provider of mobile city guide apps and city marketing applications – the roughly 300 iOS and Android apps have guided tourists, citizens and businesses through many cities in Germany, Austria and Switzerland. In my role, I developed Local SEO products into a million dollar business.
Being a speaker, business coach and consultant today, I advise entrepreneurs and executives in the areas of business development and online strategy – with a special focus on Influencer Marketing,SEO (Search Engine Ooptimization), Social Media Marketing and Digitization 4.0. In 2017 I co-founded the Influencer Marketing Academy (IMA).
These are my topics
My skills & experiences – your solutions for business development:
Search Engine Optimization (SEO)
Social Media Marketing
Content Creation (Copy, Photo, Film)
Typical questions from my practice:
How do I find the right social media influencers for my company and enter into a successful cooperation?
How can I better understand and occupy digital growth markets?
How do I make the online activities in my company more efficient – organization, processes, resources, success factors and KPIs, project management approaches
How do I win more new customers online?
How do I find the best people for my online marketing team?
How do I make existing employees more competent in the field of online marketing
How can I benefit from digitization 4.0 to differentiate from my competitiors?
Can I use public funding for digitization?
How can I get more out of my ecommerce projects, online shops and on trading platforms
How do I use social media platforms efficiently and effectively?
What content do I need to be found better?
If you would like to understand Influencer Marketing, SEO, Content Creation, Storytelling and other aspects of Social Media Marketing – and want to make the most of it for you and your company, feel free to send me an email: firstname.lastname@example.org
Or use the contact form. I look forward to your message.